What the who?

It’s me, Cecilia! Freelance senior creative copywriter inspired by music, nature, design, print, fashion, compassion and freedom of movement

I help brands sound like themselves – not everyone else – crafting tone of voice guidelines, thoughtful copy, creative concepts and strategies that last

What the what?

Some experience highlights spanning agency, brand, editorial and culture: Copy Lead at Freddie’s Flowers. Content Director at Ask Us For Ideas. Senior Copywriter for Nike, Mother London, Amazon (+). Scriptwriter for B Lab, Earthrise, Philip Colbert (+). Founding Editor of Cool Brother. Marketing Manager at Vice Media’s music venues. Music and Arts Journalist for NME, HERO, Loud & Quiet (+)

Currently: Freelance Senior Copywriter at On (specialising in run, outdoor and adventure-wear) until July 2026

What the how?

To resonate, be superhuman supremely human

Find your unique voice, and connect differently

Starting point: what makes you you?

What the hey?

Say hello at INFO@CECILIADINWOODIE.COM

Previously

Studio

Ask Us For Ideas, Earthrise (B Corp), Mother Design, OBE, Philip Colbert, Socio Design, TCO London

Brand

A Collected Man, Adidas, Amazon, B Lab Global (B Corp), Freddie’s Flowers (B Corp), Halifax bank, Life Time, Major League Baseball, Nike, Nike After Dark Tour 2025, Nike London, NRC, NTC, On, Patagonia (B Corp), Potato Head (B Corp), Prime Video, The Roof Gardens, Size?, TCO London, Undercover Living, Vice, Wax London

Editorial

Cool Brother, Flight Centre, Foxes, Hero, History of Rock, Kerrang!, Loud & Quiet, NME, So Young, Uncut

Background

  • Tap to view 👀

  • Words

    • Copywriting (digital, print, advertising, branding, social, b2c & b2b)

    • Journalism (interviews, editorial features, reviews – long-form & short)

    • Sub-editing (print, digital, social)

    • Scriptwriting

    Strategy & planning

    • Content strategy (original content crafted from research & creative thinking)

    • Tone of voice strategy (informed by brand roots, values, vision & audience)

    • Social media management (live-mapping content calendars on Meta, LinkedIn, X)

    Editing & self-publishing

    • Zines & magazines (from ideation to execution, promotion & distribution)

    • Commissioning editorial (words, photography, illustration)

    • Creative direction (print, website, Instagram & poster design)

    • 1st in Creative Advertising (BA): University of the Arts London

    • 4Talent Award: Channel 4 & The Observer

    • Award and grant: Print Future Awards

    • Art

    • Community

    • Creativity

    • Equity

    • Events

    • F&B

    • Fashion

    • Head-to-toe health

    • Music

    • Nature

    • Positive change

    • Self-expression

    • Social causes

    • Sports

    • Style

    • Sustainability

    • Welfare

Future ↯

Starts now. Let’s make it a good one ↯

INFO@CECILIADINWOODIE.COM

Words of warmth, togetherness. Ideas that bloom like nectar.

Words of warmth, togetherness. Ideas that bloom like nectar.