What the who?

It’s me, Cecilia! I’m a creative copywriter inspired by music, nature, design, print, fashion, compassion and freedom of movement

I write words for studios and brands, including Nike, Mother London, Amazon (+), and I’ve written scripts for cartoons, retrospectives and global campaigns for B Lab, Earthrise, Philip Colbert (+)

Previously, I’ve been Content Director at Ask Us For Ideas, Founding Editor of Cool Brother, Marketing Manager for Vice Media’s music venues and Music and Arts Journalist for the likes of NME, HERO, Loud & Quiet (+)

Currently, and happily: Copy Lead at Freddie’s Flowers

What the what?

I help companies connect with the world around them – crafting tone of voice guidelines, thoughtful copy and future-proof strategies that work

What the how?

To resonate, be superhuman supremely human. Find your unique voice, and connect differently

Starting point: what makes you you?

What the hey?

Hey, hi! Here’s my email if you’d like to talk

info@ceciliadinwoodie.com

Previously

Studios

Ask Us For Ideas, Earthrise (B Corp), Mother Design, Philip Colbert, Socio Design, TCO London

Brands

A Collected Man, Adidas, Amazon, B Lab Global (B Corp), Freddie’s Flowers (B Corp), Halifax bank, Life Time, Major League Baseball, Nike, Patagonia (B Corp), Potato Head (B Corp), Prime Video, The Roof Gardens, Size?, TCO London, Undercover Living, Vice, Wax London

Editorial

Cool Brother, Flight Centre, Foxes, Hero, History of Rock, Kerrang!, Loud & Quiet, NME, So Young, Uncut

My background

  • Words

    • Copywriting (digital, print, advertising, branding, social, b2c & b2b)

    • Journalism (interviews, editorial features, reviews – long-form & short)

    • Sub-editing (print, digital, social)

    • Scriptwriting

    Strategy & planning

    • Content strategy (original content crafted from research & creative thinking)

    • Tone of voice strategy (informed by brand roots, values, vision & audience)

    • Social media management (live-mapping content calendars on Meta, LinkedIn, X)

    Editing & self-publishing

    • Zines & magazines (from ideation to execution, promotion & distribution)

    • Commissioning editorial (words, photography, illustration)

    • Creative direction (print, website, Instagram & poster design)

    • 1st in Creative Advertising (BA): University of the Arts London

    • 4Talent Award: Channel 4 & The Observer

    • Award and grant: Print Future Awards

    • Art

    • Community

    • Creativity

    • Equity

    • Events

    • F&B

    • Head-to-toe health

    • Music

    • Positive change

    • Self-expression

    • Social causes

    • Sports

    • Style

    • Sustainability

    • Welfare

My being

Authentic

I know myself, which makes me better able to understand others (people, teams, clients, brands and the worlds that surround them)

Empathetic

This helps me communicate with compassion, warmth and effectiveness. Useful for writing and connecting with other human beings (collaborators and audience)

A real optimist

I’m a realist, but optimistic for the future – inspired by self-growth and a better tomorrow. On a mission to work with more companies that do good. B Corps, FTW ;)

Curious

Fascinated by social psychology, creative expression and how people think. This lends itself to planning, copywriting and brand strategy

And curiouser

Probably (definitely) a little bit odd. Wait, aren’t you?

Creative collaborator

I like to question and approach all projects differently, because I believe the best is always yet to come

DOWNLOAD CV HERE