Content Director, Ask Us For Ideas

ASK US FOR IDEAS: FREELANCE CONTENT DIRECTOR

THE CREATIVE MATCHMAKER CONNECTING BRANDS WITH THE WORLD’S BEST AGENCIES

Over the last decade, Ask Us For Ideas (AUFI) have helped over 200 of the world's most recognisable brands connect with their perfect agency partner. Having grown from a two person team to a family of twelve, and with 250+ creative studios now cheering for them on, they wanted to take their next leap – to elevate their communication with a new and improved content strategy

The brief: produce a content plan designed to reach more brand chief marketing officers (CMOs) and marketing managers in order to help the independent intermederie land more client work

MY RESPONSIBILITIES INCLUDE:

- Leading research, surveys and interviews with AUFI’s existing network of brand marketing managers and CMOs to inform how best to communicate with future ones
- Evolving the content narrative to attract and engage a new potential client-base
- Amplifying the voices of their network – producing and promoting insights, stories, podcasts and case studies of the projects made possible by AUFI
- Leading editorial team
- Managing content calendar
- Ideating and executing editorial features
- Conducting interviews with stakeholders and talent
Planning the social calendar (LinkedIn feed, Instagram feed and Instagram stories) to engage the right audience at the right time with the right message
Working with Account Director to produce paid LinkedIn and Instagram posts
Copywriting asset text and captions

ASK US FOR IDEAS: EDITORIAL

Opinion, insights and creativity from AUFI and the people who are shaping its culture

Target audience: new clients (predominantly brand marketing managers and CMOs), as well as the AUFI brand, agency and Ventures network

WHAT WORDS CAN DO: IN CONVERSATION WITH THOMAS SHARP. READ ON AUFI.COM

LESSONS ON LEADERSHIP: IN CONVERSATION WITH MICHAEL VENTURA. READ ON AUFI.COM

PRIVATE VIEW(S): REDESIGNING HEALTH, WITH SEED. READ ON AUFI.COM

MAKING SECOND HAND THE FIRST CHOICE: AUFI VENTURES X KNOWN SOURCE. READ ON AUFI.COM

FUTURE STARTS NOW, WITH PLINK! X AUFI VENTURES. READ ON AUFI.COM

FEEL GOOD DESIGN: AUFI X SEED, NURX, FIG, CABINET. READ ON AUFI.COM

INSIDE THE IN-BETWEEN. AUFI X IDEA MAGAZINE PRESS. READ ON AUFI.COM

ASK US FOR IDEAS: SOCIAL

LinkedIn feed posts and paid ads. Instagram stories, feed posts and paid ads. Designed to showcase the projects and partnerships made possible by AUFI

Target audience: new clients, predominantly brand marketing managers and CMOs, as well as the AUFI brand/agency network